Research & Role Architecture
Analyzing user requirements and defining distinct user flows for Regular Users, Premium Members, and Influencers/Celebrities, establishing clear entry points and permissions.
STRIKE
Sports betting was cluttered, boring and transactional — we turned match predictions into a high-octane social game.
A next-generation social prediction ecosystem bridging hardcore sports analytics and casual gaming. Users assemble tactical prediction decks, enter high-stakes community lounges, and compete in live sports pools — with AI-powered picks for a faster track.
Title
Task
The core objective was packing a deeply engaging, “console-tier” gaming experience into a lightning-fast mobile interface. We had to strip away standard bookmaker complexity, replacing it with aggressive visual rhythm, instant live tracking, and seamless card customization.
Title
Challenge
Standard betting apps are overloaded with confusing data and aggressive ads that create high cognitive load. Betting feels isolated and transactional, lacking real-time competition or community connection. And building multi-outcome predictions forces users through clunky, tedious menus. Research confirmed it: 86% cited friction in placing wagers, 89% a cluttered and boring interface, 70% a complex deposit flow, 40% a complicated withdrawal process, 32% opaque referral mechanics.
Results
A sleek, high-energy dark interface built on neo-brutalist principles for lightning-fast navigation. Social lounges where users join real-time pools and compete directly against friends. And a gamified customizer — an intuitive card-picking flow that turns complex wager creation into a fast, fun experience. Onboarding now takes users from app launch to their first match view in under 30 seconds.
- Screens:
- 35+
- Hours:
- 70+
- Team members:
- 5+
Video
Project Timeline
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User Flow & Information Architecture
Mapping out the core navigation paths from social login and main feed discovery to event filtering, calendar management, and wager creation.
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Wireframing & Prototyping
Designing low-fidelity structural layouts to optimize multi-step interactions, ensuring smooth transitions between card pickers, customizers, and community lounges.
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Visual Design & Neo-Brutalist System
Developing the dark-mode design system with high-contrast neon lime accents (
#99FF00), custom typography, hard-bordered components, and dynamic “VS” match banners. Dela Gothic One for display, Plus Jakarta Sans for interface. Void Black #0A0A0C,
Pure White#F2F2F2,Electric Lime #99FF00. -
High-Fidelity UI & Final Polish
Crafting pixel-perfect mobile screens, empty states, filtering flows, active match cards, and interactive community leaderboards.
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Wager creating & customizer
We transformed traditional, confusing betting slips into a gamified card-picking flow. Users start by predicting the main match result, then choose and customize five tactical prediction cards — covering match stats, player performance, and special events — to build their winning deck in seconds. Each card carries a specific point value, letting players build a high-risk, high-reward strategic deck.
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AI-powered "Lucky Pick"
For players who prefer a faster track, the ‘Lucky Pick’ feature lets AI analyze current match odds and automatically generate an optimized 5-card prediction deck in a single tap — blending smart automation with instant engagement.
Research
User Flow
Wireframes
UI Concepts
UI Design
UI kit
Closing
Title
Let`s discuss where you want to get
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