Kray

Kray is a Ukrainian tech manufacturer specializing in smart initiation boards for remote mining via drones. Their flagship product, “Tsvirkun”, is a next-gen smart board that reacts to magnetic field distortions to detect enemy vehicles.
We were tasked with creating a complete digital presence that matches the innovation and tactical nature of the product.

A platform for tech enthusiasts and defense professionals.

3 month

Time

50+

Hours

15+

Screens

Task

Design a high-tech military landing page that communicates trust, precision, and innovation — similar to the feel of Apple's product pages, but tailored for a defense industry audience. We had to handle everything: UX research, Wireframes, 3D modeling and animation of the device, UI design (dark + sharp minimalistic style), Full front-end development.

Challenge

Represent a military product in a premium, tech-driven style. Clearly explain a complex tactical technology to a civilian audience. Maintain a balance between discretion and innovation showcase. Ensure easy navigation while keeping the design bold and cinematic.

Results

Full product showcase in under 2 minutes scroll. Optimized for both military partners and civilian procurement. All-in-one asset: design, animation, dev. Client feedback: “100% satisfaction and usage at military expos”.

Design process

We started with deep research to understand the product, target audience, and market landscape. This phase allowed us to uncover key user needs and define a strategy that aligns with business goals.
We put together a moodboard to visualize the emotional and stylistic direction of the product. It served as a visual compass, helping us and the client stay aligned on tone, color, and brand atmosphere.
We created wireframes to map out the layout, functionality, and content hierarchy of the platform. This step helped us validate user flows and structure before jumping into visual design.
We developed high-level UI concepts to explore potential visual styles and user interface directions. These initial mockups helped shape the look and feel of the final product.
We translated the approved concepts into a full, pixel-perfect interface. Each element was crafted to support usability, brand consistency, and a seamless digital experience.
We compiled a structured UI kit containing all the reusable components and styles used across the platform. This helps developers implement designs faster while keeping everything visually consistent.
We added depth and interactivity to the product with custom 3D assets and smooth animations. These elements bring the experience to life and elevate the overall visual impact.
Our development team transformed the designs into a fully functional digital product. We ensured high performance, responsiveness, and clean implementation across all devices and platforms.

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