Research
We started with deep research to understand the product, target audience, and market landscape. This phase allowed us to uncover key user needs and define a strategy that aligns with business goals.
Kray
Kray is a Ukrainian tech manufacturer specializing in smart initiation boards for remote mining via drones. Their flagship product, “Tsvirkun”, is a next-gen smart board that reacts to magnetic field distortions to detect enemy vehicles. We were tasked with creating a complete digital presence that matches the innovation and tactical nature of the product.
Meme Coin is a revolutionary project designed to empower users in the world of digital currencies
Title
Task
Design a high-tech military landing page that communicates trust, precision, and innovation — similar to the feel of Apple’s product pages, but tailored for a defense industry audience. We had to handle everything:
- UX research
- Wireframes
- 3D modeling and animation of the device
- UI design (dark + sharp minimalistic style)
- Full front-end development
Title
Challenge
- Represent a military product in a premium, tech-driven style
- Clearly explain a complex tactical technology to a civilian audience
- Maintain a balance between discretion and innovation showcase
- Ensure easy navigation while keeping the design bold and cinematic
Title
Results
- Full product showcase in under 2 minutes scroll
- Optimized for both military partners and civilian procurement
- All-in-one asset: design, animation, dev
- Client feedback: “100% satisfaction and usage at military expos”
- Time:
- 3 month
- Hours:
- 50+
- Screens:
- 15+
Project Timeline
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Briefing
We aligned on the product purpose, key capabilities, and target users for a defense-tech solution. We defined the information architecture and main messaging to communicate reliability, performance, and efficiency.
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Wireframes
Key pages were wireframed to validate hierarchy and navigation for technical content, specifications, and use-case storytelling. Prototypes helped refine the flow and ensure information is accessible without overwhelming users.
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UX Research
We analyzed how users consume complex, technical products online, focusing on clarity, trust signals, and decision-making needs. Insights shaped content structure, terminology, and the way features and specs are presented.
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Moodboard
We curated references inspired by military-grade interfaces and industrial design, emphasizing a modern, technological aesthetic. The moodboard focused on dark mode, grid layouts, and blueprint-style visuals to reinforce precision and credibility.
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Design Concepts
We explored multiple concepts for the hero, typography, and content blocks to balance a strong “defense-tech” identity with readability. Concepts were iterated to highlight key advantages and keep the narrative clear.
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UI Design
We designed a consistent UI system with modular components, strong hierarchy, and accessible contrast. The final interface supports clear communication of technical details while maintaining a premium, high-tech look.
Research
User Flow
Wireframes
UI Concepts
UI Design
UI kit
Closing
Title
Let`s discuss where you want to get
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