KicksPotion

This is a celebration of everything that moves you. For the power of choosing and the freedom of being. Here's to the big, beautiful mess of movement and mindfulness that simply makes you feel good.

This project was created for a modern e-commerce platform specializing in offering a wide range of comfortable footwear from leading global brands such as Nike, Adidas, Reebok, and more. The client’s vision was to create an intuitive, visually compelling website that not only simplifies the shopping process but also strengthens customer loyalty and trust in the quality of the products offered.

For sneaker enthusiasts and shoppers.

2

Month

160+

Hours

80+

Screens

Task

The client approached us with the objective of designing an online store with a sleek, modern design that seamlessly merges user-friendly functionality with a visually striking aesthetic. The primary goals of the project included increasing sales, improving brand recognition, and attracting new customers through a seamless user experience. The website was to highlight the wide variety of brands available while fostering an emotional connection with users through an engaging and dynamic design.

Challenge

User Pain Points: • Difficulty in finding products quickly (inefficient search mechanisms). • Frustration with complex navigation. • Lack of transparency in checkout and order tracking. • Insufficient support options for resolving issues.

Results

The final online store embodies a perfect blend of modern design, robust functionality, and commercial effectiveness. It is fully responsive, ensuring seamless experiences across all devices. The design's focus on brand representation and user experience has delivered measurable results.

Design process

We conducted a thorough analysis of competitors in the online footwear space, identifying key trends and design elements that resonate with the target audience.
We curated visual inspirations from leading e-commerce platforms, Behance projects, and top design studios to define the visual direction.
User flow diagrams and information architecture were developed to ensure an intuitive navigation experience.
Key pages were wireframed and tested with interactive prototypes to validate usability.
Visual elements, such as typography, color schemes, and imagery, were implemented to create a cohesive and modern look.

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KicksPotion

This is a celebration of everything that moves you. ...
- Web Design
- e-Commerce