UX Research
Dispatchers routed blind — no live driver location, no status, no trip context. Every assignment was a guess. The research phase mapped exactly where fleet operations broke down across dispatch, driver payouts, and reporting.
FluxRide
From three disconnected tools to one live fleet brain — rebuilding FluxRide’s entire operation from the ground up.
A unified fleet management platform that replaces spreadsheets, phone calls, and blind dispatch with real-time tracking, driver earnings, and live reporting — built for a fleet running 200+ vehicles and 400 drivers.
Title
Task
FluxRide runs a fleet of 200+ vehicles and 400 drivers. But the operation behind it was held together by spreadsheets, phone calls, and a dispatcher’s memory. We were challenged to replace three disconnected tools with one live system — without slowing the fleet down for a single day.
Title
Challenge
Dispatchers routed drivers with zero visibility — no live location, no status, no trip context. Every assignment was a guess dressed up as a decision. Drivers had no view of their own earnings; weekly income lived scattered across three different apps. And revenue data surfaced once a week in a static spreadsheet — by the time a drop showed up, the damage was already done.
Results
We designed a real-time map that replaces manual dispatch entirely — one screen, one decision, route the next job to whoever’s actually closest. We built a personal earnings dashboard with daily breakdowns and demand patterns, visible without ever calling dispatch. And we replaced the Monday “what happened” meeting with a live reporting screen — Day, Week, Month, Quarter — against a rolling 12-week trend. A fleet that lost $100,434 a day to spreadsheets and phone calls now runs on one live platform — and returns $24.9M a year.
- Screens:
- 35+
- Hours:
- 70+
- Team members:
- 5+
Project Timeline
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Personas
Three voices shaped the brief: a Lead UX Researcher who flagged the dispatch blind spot, a Product Designer focused on driver income visibility, and a CTO concerned about stale weekly revenue data. Each pain point became its own design track.
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Wireframing
Wireframes focused on three core failures: blind dispatch, invisible driver earnings, and slow revenue reporting. Each became its own flow — a live map for dispatch, a personal earnings dashboard for drivers, and a real-time reporting screen for operators.
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UI Design
The UI design delivered a full system across web dashboard and mobile driver app — live fleet map, driver profile cards with match/rating/trip data, weekly earnings breakdown, and a Day/Week/Month/Quarter reporting view that replaced the Monday “what happened” meeting entirely.
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Strategy
Our approach: research-driven design focused on real-time dispatch, payment clarity, and operational control at scale. One driver profile screen fuses identity, live status, rating, and current trip — enough to reroute in seconds, not minutes.
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Visual Identity
The visual system: Commissioner typeface, a bold lime accent against black and milky gray. Built for fast scanning under operational pressure — high contrast, clear hierarchy, dashboard-first from the first screen to the last.
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Closing
2.06M completed trips matched across 200 vehicles and 400 drivers, reconciled in real time under peak load, without losing a single transaction. $26.7M processed in production — and a fleet that finally runs on data instead of guesswork.
Research
User Flow
Wireframes
UI Concepts
UI Design
UI kit
Closing
Title
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