Discovery
We mapped the full procurement journey. Key finding: the average buyer contacted 4 suppliers per purchase. The pain wasn’t price — it was time spent comparing specs across disconnected channels.
Frandex
B2B marketplace where restaurants find, compare, and order equipment from verified suppliers — in minutes instead of days.
A structured procurement platform for professional kitchens. Catalog for 10,000+ SKUs, supplier verification, and B2B checkout — built for buyers who know what they need.
Title
Task
Design a B2B marketplace for the HoReCa industry — fast as B2C shopping, but with B2B complexity: bulk ordering, spec comparison, supplier credentials, and multi-stakeholder procurement.
Title
Challenge
Restaurant operators compared suppliers through PDF catalogs, phone calls, and email chains. A single order took days. Suppliers had no way to reach new buyers beyond trade shows. The marketplace needed to serve professional buyers who don’t browse — they search exact specs, compare 3-4 suppliers, and need pricing transparency before they commit.
Results
Procurement that took days now takes minutes. Catalog handles 10,000+ SKUs with spec-level filtering. Supplier profiles show verification, order count, and response time. Checkout supports bulk quantities and multi-item orders in one transaction.
- Screens:
- 35+
- Hours:
- 80+
- Team members:
- 8+
Project Timeline
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Information Architecture
10,000+ SKUs structured by equipment type, spec, supplier, and price. Not a generic grid — a procurement tool where every filter returns exactly what the buyer needs.
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Wireframing
Focused on three conversion screens: search results, product comparison, supplier profile. Each tested against one question — can a buyer decide from this screen without calling the supplier?
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UI Design
Data-dense, no decoration. Specs, pricing, credentials, and actions — all visible without scrolling. The UI respects the buyer’s time.
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Supplier Experience
Onboarding under 5 minutes. Dashboard with orders, inquiries, and performance. The seller side got equal design care — a marketplace with no active suppliers is a search engine with no results.
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Closing
Production-ready B2B marketplace — catalog, supplier profiles, buyer flows, checkout, and responsive web design.
Research
User Flow
Wireframes
UI Concepts
UI Design
UI kit
Closing
Title
Let`s discuss where you want to get
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